The Guardian UK 300: top media and advertising employers

…as voted for by students and graduates

The Guardian UK 300 features the largest and most comprehensive annual survey of student opinion on graduate careers, employers and their own job hunts. The survey determines not only the most popular 300 graduate employers in the UK overall, but also the most popular graduate employers in a range of career sectors, including media and advertising.

The top graduate employers for careers in the media and advertising are listed in the table below, and there are a number of changes this year. For example, Google steals the top spot from BBC TV; ITV and Saatchi & Saatchi are new entrants; Channel 4 drops seven places; and Random House climbs five.

Students interested in media and advertising careers…

were less likely than average to have completed an internship of two months’ duration: 5% in the first year had (compared to 9%), 14% of penultimate years had (compared to 21%) and 27% of final years (compared to 33%)
used Twitter for careers purposes considerably more than the average student: 30% compared to an average of 19% – the highest percentage share across all sectors
were least likely to consider ‘status and prestige’ when choosing an employer: just 10% rated it as a ‘very important’ factor (versus an average of 17%) and 40% rated it as ‘important’ (versus 43%).*

*Statistics have been rounded.

Over 73,500 undergraduates took part in the trendence Graduate Survey, which formed the basis of the results in The Guardian UK 300.