The Guardian UK 300: top media and advertising employers

…as voted for by students and graduates

The Guardian UK 300 features the largest and most comprehensive annual survey of student opinion on graduate careers, employers and their own job hunts. The survey determines not only the most popular 300 graduate employers in the UK overall, but also the most popular graduate employers in a range of career sectors, including media and advertising.

The top graduate employers for careers in the media and advertising are listed in the table below. All ten of this year’s top employers had also made the top ten last year, too; in fact, the top five have not moved in the rankings at all. BBC TV tops the list.

Students interested in media and advertising careers…

were most likely to have studied media (30%), English (29%), or languages, literature and classics (11%)
placed a high importance in being fulfilled by their work, as 77% agreed with the statement ‘It is more important for me to be fulfilled than to earn lots of money’ and only 21% agreed with the statement ‘If the salary was right, I would work for a company with a bad image’
were far more likely to use Twitter for career purposes than students were in any other sector: 52% said that they did compared to a 22% average across all sectors.*

*Statistics have been rounded.

Over 62,000 undergraduates took part in the trendence Graduate Study 2017, which formed the basis of the results in The Guardian UK 300.