Isabella Rocha, UX Design Consultant Apprentice

What made you decide to come to IBM as a school leaver?

I was excited by how IBM positions design as a key driver of business success. They don't see it as a 'nice-to-have,' but something strategic, which is exactly how I think design should be used. Plus, IBM is at the forefront of so many different sectors, giving me the chance to learn and experiment. I've been able to work with people at all levels of seniority and take on various projects, which has massively helped me develop my experience.

What hints or tips would you pass to those who are interested in applying to IBM as a school leaver?
Be yourself and highlight what makes you unique! IBM values different perspectives, so let your personality and passion come through. Make sure you research the company's values and think about how your skills can contribute. Also, don't hesitate to reach out to current employees-they're really helpful and can give you advice from their own experiences.

What's the best thing about your current role?

The best part of being a UX designer here is seeing how design impacts the user experience. I get to solve real problems, whether it's improving accessibility or streamlining a process, and it's amazing to know that the work I'm doing makes a difference. Plus, the combination of creativity and strategy keeps things exciting.

What support was available to you when starting at IBM?

There's a lot of support at IBM, from onboarding buddies to mentoring programmes. The apprenticeship is really well-structured, giving a balance of practical experience and academic learning. There are also great communities through the Business Resource Groups (BRGS), where you can connect with others and find support.

What's the best thing about being at IBM?

The best thing is definitely the culture of continuous learning. You're always encouraged to explore new ideas, and there's always something new to dive into. The collaboration across teams is brilliant, and IBM's commitment to diversity and inclusion makes it such a positive environment to grow in.