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Marketing assistants support the work of marketing managers and executives on projects directed at maximising company profits and developing sales strategies or marketing campaigns.

What does a marketing assistant do? Typical employers | Qualifications and training | Key skills

Marketing assistants are responsible for:

  • compiling and distributing financial and statistical information such as budget spreadsheets
  • analysing questionnaires
  • writing reports, company brochures and similar documents
  • organising and hosting presentations and customer visits
  • assisting with promotional activities
  • visiting customers/external agencies
  • helping to organise market research.

They work closely with employees in other functions, such as advertising, market research, production, sales and distribution.

Typical employers of marketing assistants

  • Public and private sector organisations
  • Local authorities
  • Charities
  • Consultancies
  • Legal firms
  • Manufacturers
  • Retailers

Vacancies are advertised online on TARGETjobs, by careers services and recruitment agencies, in newspapers and in publications such as Campaign, Marketing and Marketing Week and their respective websites. The Chartered Institute of Marketing also produces lists of vacancies.

It is worth making speculative applications to marketing companies or departments – directories such as The Marketing and Creative Handbook contains useful contact information.

Qualifications and training required

There are routes into marketing for both university graduates and school leavers.

Graduates with any degree discipline can become marketing assistants. But degree subjects such as marketing, business or statistics can be advantageous. Some jobs, particularly those in industrial marketing, may require a scientific or technical background.

Relevant paid or voluntary work experience is useful – this can be gained in any commercial area that requires contact with customers or the general public (particularly sales and marketing). Placements and work shadowing may be available with larger employers.

To find out how you can get into a career in this area via a school leaver route, visit the business section of TARGETcareers, our website aimed at school leavers.

Key skills for marketing assistants

  • Confidence
  • Organisational skills
  • Commercial awareness
  • Adaptability
  • Creativity
  • Good teamworking skills
  • Communication skills
  • Numerical skills
  • IT skills

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In Partnership

This content has been written or sourced by AGCAS, the Association of Graduate Careers Advisory Services, and edited by TARGETjobs as part of a content partnership. AGCAS provides impartial information and guidance resources for higher education student career development and graduate employment professionals.

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