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Working in recruitment marketing

Recruitment (marketing): area of work

A graduate job in recruitment marketing involves working on recruitment campaigns and calls for both creative and commercial flair.

Recruitment marketing can also be known as ‘recruitment advertising’. Think of the campaigns you’ve seen on the television or at the cinema, or the advertising you see here on TARGETjobs. A lot of work goes into producing advertising campaigns that will attract the right applicants at the right time.

Recruitment marketing typically has two sides to it:

  • the recruitment consultancy or advertising agency that specialises in creating and designing the end product
  • the internal recruitment professionals – experts in what their business needs and who they want to target

Whichever side of the fence you sit, you'll need either in-depth knowledge of the sector or an ability to learn extremely fast. You'll also need to know about the current employment market, and the economic climate in general (in times of recession, there's no point suggesting an international cinema campaign, for example). This is a chance to marry your creative and commercial instincts, but it will also entail long hours and stressful project-orientated task management.

What's required

A marketing or a business related degree would be a good base to start from, but if you've got the creative ability, the gift of the gab, and the right attitude, then you may be able to wow an employer even without a related qualification. Try to get work experience in any of the creative industries, marketing departments, and also within business recruitment or human resources departments. Employers look for both commercial awareness and innovative thinking.

Check both the marketing and recruitment press for vacancies and to keep abreast of developments within the industry.

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This describes editorially independent and objective content, written and edited by the GTI content team, with which the organisation would like to be associated and has provided some funding in order to be so. Any external contributors featuring in the article are independent from the supporter organisation and contributions are in line with our non-advertorial policy.

Advertising feature by

This describes content that has been written and edited in close collaboration with the organisation, who has funded the feature; it is advertising. We are committed to upholding our ethical values of transparency and honesty when dealing with students and feel that this is the best way not to deceive consumers of our content. The content will be written by GTI editors, but the organisation will have had input into the messaging, provided knowledge and contributors and approved the content.

In Partnership

This content has been written or sourced by AGCAS, the Association of Graduate Careers Advisory Services, and edited by TARGETjobs as part of a content partnership. AGCAS provides impartial information and guidance resources for higher education student career development and graduate employment professionals.

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