Marketing, advertising and PR
It starts with brand
In this sector. you’ll need a personal brand and the skills to promote it, as well as top notch communication skills and an understanding of data and psychology. There are some graduate programmes available (mostly in marketing), but you’ll likely be applying for individual graduate jobs, especially with advertising agencies or in PR. When seeking jobs, you may fell find yourself looking for roles under umbrella terms such as ‘communication’ or ‘brand’.
Search for graduate marketing jobs and schemes and internships.
TRENDING IN Marketing, advertising and PR
Expert advice
What’s the difference?
Understanding this will help you discover which of these sectors will suit you best. Simply put, marketing is the overall process of boosting public awareness of a product, person or service, while advertising and PR are promotion methods that fall under the ‘marketing’ umbrella term. You’ll need to do your research so you can distinguish between marketing, advertising and PR roles.
Beginning your career
Your job search
Getting started
Whether it’s advertising, marketing or PR that you want to break into, here’s how to get started on the career ladder.
How do I get a graduate job in marketing?
All the information you need to get started on a graduate career in marketing, with application tips, salary information and details of job roles.
How do I get a graduate job in public relations?
Careers in public relations may sound glamorous, but before you can start hosting cocktail parties and schmoozing local journalists, you’ll need to know how to get into PR and what entry routes are open to you.
How do I get a graduate job in advertising?
Advertising is about getting a message out there but, unlike PR, a company has to pay for the privilege.
Where to find advertising, marketing and PR jobs
Graduate schemes with marketing, advertising and PR companies don’t come around often. But that doesn’t mean the jobs aren’t out there.
Free e-learning for students
Could you be a social media manager?
Thinking about a career in social media but not sure if you have what it takes? Get a genuine insight into the role by trying out our interactive e-learning Pathways module on careers in social media. There are other Pathways, too, including those focused on keys kills for marketing professionals such as entrepreneurial thinking and commercial awareness. Just register and sign in to access them.
Browse job descriptions
Your marketing job options
Take a look at the key roles in marketing, advertising and PR to work out which would suit you best.
Employers in Marketing, advertising and PR
All employersOur top employers
Industry leaders with a large annual graduate intake.
EDF
Engineering+7
At EDF, we are driven by the goal of helping Britain achieve net zero.
The Science and Technology Facilities Council (STFC)
Engineering+20
At the Science and Technology Facilities Council (STFC), research driven by practical applications meets research driven by curiosity.
Sky
Technology+4
Join us at Sky, where better begins.
AWE
Engineering+6
We have a critical mission: to support the defence and security of the UK.
BAE Systems
Engineering+4
BAE Systems helps to protect people and national security, critical infrastructure and vital information. It’s a culture that values diversity, rewards integrity and merit, and is a place where everyone has the opportunity to fulfil their potential, no matter what their background.
Featured employers
Active employers looking for graduate talent all year round.
And many more
Other employers who are active on targetjobs, regularly posting new opportunities and events during peak seasons.
.webp)
.webp)
.webp)
FAQs in marketing, advertising and PR
More careers advice
Browse by category
Advice for school leavers
Discover the world of options open to you on finishing school or college and get tips on how to make the right decision for you.
CVs, applications and tests
Find the tools and tips you need to help you apply for graduate jobs or internships. We cover every aspect of the application process, from writing a CV to answering online application questions and sitting psychometric tests.
Career ideas
Find advice for figuring out your dream career, including what options are available to you after graduating and how to choose the right graduate role.
Finding a job
Finding a job isn’t always as easy as it sounds. Here we help you to jump potential hurdles, giving essential advice for home and international students: from applying in tough economic times to getting a top graduate job with a 2.2.
Internships
Completing an internship allows you to sharpen your skills, improve your CV, prepare for the world of work and potentially land yourself a graduate job. Discover what internships actually involve, how to apply for them and how to make the most of them.
Interviews and assessment centres
You impressed on paper; now it’s time to show the employer in person that you’re the right hire. Learn how to do this with our expert advice for answering interview questions, developing interview techniques and acing assessment centre exercises.
Job descriptions
Discover the qualifications, skills and experience you’ll need for more than 300 job roles and find one you’ll love.
Job offers and working life
Job offers, rejection emails and stepping into the working world with your first graduate job can pull you in a million directions. Fortunately, we’ve curated advice on how to accept job offers, bounce back from rejection and make an impact in your first job.
Skills for getting a job
Discover the skills that major graduate employers seek and how you can demonstrate them on your application form, and at interviews and assessment centres.
University life
Wanting to leave uni with a degree is a given. But what do you want from the other bits of student life? Discover how to combine study, rest, work and play with our insights from students and graduates.
advice by sector
