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Marketing management: graduate area of work
Marketing managers aim to maximise profits through the development of sales strategies that match customer requirements.
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Media buying: graduate area of work
A media buyer's job is to negotiate the price of and purchase television or radio airtime and advertising space within newspapers, magazines and other printed publications.
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Marketing production: graduate area of work
Marketing professionals in this area work closely with creative to oversee the production of material.
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Media planning: graduate area of work
A graduate career as a media planner entails producing advertising campaign action plans from pre-defined marketing objectives.
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Conference management: graduate area of work
Conference organisers are responsible for every aspect of conference planning, marketing, organisation and administration.
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Media analysis: graduate area of work
Media analysts carry out general, quantitative and qualitative research in the production of media evaluation reports, the results of which are used to improve the effectiveness of marketing campaigns.
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Public relations account administrator: graduate area of work
A career in PR account administration involves liaising with clients and agency staff in the administration of publicity campaigns and the co-ordination of associated work.
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Creative marketing: graduate area of work
There's more to creative marketing than just coming up with ideas. You'll need commercial awareness, good judgement and top lateral thinking skills.
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Sales promotion: graduate area of work
Sales promotion techniques drive sales and improve product availability. This includes promotions such as loyalty cards, prize draws and price-pack deals.
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Public relations consultancy: graduate area of work
A public relations officer's job is to use a wide range of media to build and sustain good relationships between the employing organisation and its clients throughout planned publicity campaigns and PR activities.
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Digital marketing: graduate area of work
Digital marketing uses new media, such as the internet, to promote companies' products and services. If you have a passion for digital media this could be the perfect career for you.
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Social research: graduate area of work
Social researchers design, manage and undertake research projects that aim to investigate social issues such as employment, unemployment, gender, health, education and social policy.
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Retail marketing: graduate area of work
Retail businesses employ marketing and PR professionals to promote them and protect their reputations. This hands-on area will suit creative, confident communicators on the lookout for early responsibility and fast progression.
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Direct marketing: graduate area of work
Direct marketing account managers liaise with clients, suppliers and agency staff in the administration of campaigns and the co-ordination of associated work.
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Advertising account handling: graduate area of work
A job as an advertising account executive/handler will require you to liaise with clients and agency staff in the administration of advertising campaigns and the co-ordination of associated work.
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Client relationship management (CRM): graduate area of work
Client relationship management (or customer relationship management) is more commonly known as CRM. Graduates in this area are responsible for finding out how their company’s clients operate, and how to best answer their needs.
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Exhibition display design: graduate area of work
Exhibition display designers create innovative and appealing display stands that meet aesthetic, budgetary and practical requirements. They might work at venues such as trade events or general consumer shows.
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Advertising account planning: graduate area of work
Advertising account planners work closely with agency accounts and creative staff. Roles involve producing precise briefs to ensure that campaign ideas, strategies and objectives are converted into tangible tasks, and ultimately effective advertising.
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Field marketing: graduate area of work
Field marketing agencies support product launches and help companies achieve long-term sales objectives.
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Market research: graduate area of work
Graduate jobs in market research involve planning, co-ordinating and administering market research projects. You need to have excellent analytical and organisational skills.
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Advertising agency art direction: graduate area of work
Often seen as the glamorous side of art and design, this role involves the creation and development of commercial ads for organisations.
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