Retail ecommerce, IT and technology: area of work

Ecommerce, IT and technology are key points of focus for retailers, and graduates typically find lots of opportunities in these areas as a result.

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All retailers rely on technology in some form.

All retailers rely on technology in some form and this reliance is only increasing. Large or well-known retailers are expected to have an online platform. Retailers who offer their customers the best in terms of ecommerce and technology (both online and in-store) are dominating the market and online-only retailers, such as Amazon and ASOS, are adding to the competition.

Graduates may find work with two kinds of retailers:

  • Online-only (also known as ‘pure-click’) retailers that sell products only from a website.
  • ‘Brick and click’ retailers that sell products through physical stores as well as a website.

What is involved in retail ecommerce, IT and technology?

When deciding the employer you want to work for, it’s worth thinking about whether you want to focus on ecommerce or whether you’re interested in the IT systems across the whole of the business.

If you focus mainly on ecommerce , typical responsibilities could include:

  • user interface design and web development
  • designing and building mobile apps
  • developing technology to improve the online shopping experience.

One of the main priorities in ecommerce is to try and drive online sales by making the online shopping experience as good and as easy for the customer as possible across all platforms. Commentators have noted that sales through digital channels have been on the rise in recent years.

If you work in technology across a ‘brick and click’ business, you may well be involved in all of the tasks included in an ecommerce-focused job. Additionally, other aspects that you may be responsible for include:

  • improving delivery systems
  • control systems engineering
  • developing new in-store technology, such as better check-out systems
  • performing essential tasks to keep the business’ IT infrastructure functioning smoothly.

What degree background and qualifications do I need for a graduate job in retail ecommerce, IT and technology?

Some retailers will want you to have a degree in a relevant discipline, such as computer science or engineering, but many will accept applications from candidates of all degree backgrounds. Tesco and Morrisons, for example, accept candidates with any degree subject. However, even if employers don’t specify a degree subject, it is likely that they will specify a degree classification. Morrisons, for instance, asks that candidates have a 2.1 or above, while Tesco accepts those with a 2.2.

Skills needed for retail technology roles

  • Ability to adapt quickly to new technology
  • A level of creativity (particularly useful for those interested in website or app design)
  • Excellent commercial awareness and sound business sense
  • An understanding of the needs, and an ability to predict the future needs, of consumers
  • A creative, but logical, approach to problem-solving.

Retail ecommerce, IT and technology: graduate schemes

The focus of graduate schemes in retail technology will vary across employers:

  • Some retailers will run general programmes across their ecommerce division; programmes like these may include a specific placement in IT.
  • Some retailers will run IT-specific schemes within their ecommerce division.
  • Some retailers will run IT-specific schemes across their entire business (not ecommerce specific), to help you understand the role of IT in running a successful operation. This is the case for the Tesco technology programme.

Graduates will often begin their scheme by spending time in-store to get a feel for the bigger picture, before embarking on head office placements. Many graduate schemes, particularly those that focus on IT within the business as a whole, will also involve working within different areas or departments of the business. For example, during an ecommerce scheme you may spend time looking at the content or design of the retailer’s website before moving on to a placement in online marketing.

Once training is complete, many programmes will offer you the chance to specialise in a particular area. As you progress you could move towards a management role overseeing a small project, and then on to a wider management role overseeing a range of processes. Typical job titles include ‘digital product manager’ and ‘ecommerce operations manager’.

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